Writing Powerful Sales Proposal

A sales proposal is one of the important documents in the world of business.  It contains product demonstration or idea that will benefit the client.  It is necessary to write a sales proposal in a proper way and organized manner to increase your sales and achieve your goals.

sales proposal

The following are some steps on writing powerful sales proposal:

  • Catch the attention of your prospect client or customer.   It is one of the best tips of all time.  If there is no impact, no one will be interested to read it.
  • Discuss the present problems being encountered.  To catch prospect’s attention is to discuss their current situation before offering anything else.
  • Explain the solution being offered. Discuss how the implemented solution will benefit to their current situation and solve their present problems.
  • Keep your proposal simple.  Prospect’s client should understand your proposal so avoid using too technical terms or jargon words.
  • Make your proposal short. Businessmen are too busy to read too long documents.  It is better to make your proposal short and concise.
  • Use title and heading. In this way, your proposal is easy to read. Headings make your proposal section easy to locate important details.
  • Summarize your proposal.  Those decision makers sometimes jump to the last page of the proposal and skip some details so it is necessary to include a complete summary of your proposal without reading the entire proposal.  You can use bullet point summary

 

Two of Types of Business Proposal

Types of Business Proposal
1.    Sales Proposal

Sales proposal is written to sell an item or idea to a company. It is usually used for research and project request.  Sales proposal is used to attempt to propose new idea, products or services.  First, it is essential to educate potential customer or client about your product or service to offer.  Then, you have to provide convincing statement why the customer needs the product or service. At last, illustrate the return of investment (ROI). A product or service demonstration should also be included in order to know the benefits and advantages. An effective sales proposal has an increase the chances of attaining positive results.

2.    Grant Proposal

It is written to request money that does not have to be paid back from government or private donors. The US government as well as some private foundations and public corporations gives billions of dollars in funding to individuals and organizations to be used for particular projects.  This financial support requires no repayment as long as it used to fund the project for which it was allocated.  The money or the funds is called grant that can be given to individuals, non-profit organization or not-for-profit companies, foundations, charitable or educational organizations.  A successful grant proposal will be awarded the funding.

Sample Sales Proposal

Sales Proposal
To Landscape the New Corporate Headquarters of the Watford Valve Corporation

Submitted to: Ms. Tricia Olivera, Vice President
Submitted by: Jerwalted Nursery, Inc.
Date Submitted: February 1, 1992

Jerwalted Nursery, Inc., proposes to landscape the new corporate headquarters of the Watford Valve Corporation, on 1600 Swason Avenue, at a total cost of $8,000  Landscaping would begin no later than April 30, 1990, and would be completed by May 31.

The lot to be landscaped is approximately 600 feet wide and 700 feet deep.  The following trees and plants would be planted in the quantities and sizes given and at the prices specified.  They would be positioned as indicated in the enclosed drawing.

4 maple trees (not less than 7 ft.) $40 each – $160
41 birch trees (not less than 7 ft.) $65 each – 2,665
2 spruce trees (not less than 7 ft.) $105 each – 210
20 juniper plants (not less than 18 in.) $15 each – 300
60 hedges (not less than 18 in.) $7 each – 420
200 potted plants (various kinds) $2 each – 400
Total cost of plants  – $4,155
Labor – $3,845
Total Cost – $8,000

All trees and plants would be guaranteed against defect or disease for a period of 90 days, with the warranty period to begin June 1, 1992.

Thank you for the opportunity to submit this proposal.  Jerwalted Nursery Inc., has been in the landscaping and nursery business in the Providence area for thirty years, and our landscaping has won several awards and commendations, including a citation from the National Association of Architects.  We are eager to put our skills and knowledge to work for you, and we are confident that you will be pleased with our work.  If we can provide any additional information or assistance, please call.