Proposal: Guidelines and Samples

An advertising proposal is usually written by agencies and advertising consultants for clients.  They proposed to have an advertising campaign so that the product or services make known to the general public or to the specific section of the public. People as consumers will have a choice available in the market. If a company or a client wants to sell a product, it is wisely to have an advertising campaign to sell the product to make the consumer interested.

Advertising proposal gives the client an outline as well the details, objectives, scope and goals of the advertising campaign. Also, it includes the marketing strategies to be used in order to have a successful advertising campaign. In addition, advertising proposal should have summarized of what to expect from it.  It should discuss the type of advertising campaign to be used whether it is print advertising, online advertising, or television.

Indicate the target market of the advertising campaign being recommended in the advertising proposal.  Explain the type of people trying to attract using the advertising campaign.  Include the spending and buying habits, age, interest, etc. as well as the materials used for example the questionnaires with analysis.

Specify also the budget and cost of the advertising campaign so that the client should decide whether the advertising budget is affordable and worth it.

Marketing proposal is written as guidance of a businessmen and a client to establish objectives and expectations. Also, it is written to improve the current marketing plan.

As first step to write a marketing proposal, you should analyze the current market such as company’s competitors.  Also, research the prospective client as well as their ages, locations, occupation, social status, and economic status.

List your proposed improvements and strategies to the current market.  Present new and specific ideas for each problem as you list down your proposed solutions.

After a thorough analysis, you can now write an executive summary that summarizes your proposed solutions as well as the market analysis and prospective clients.  You should discuss the advantages and benefits of using your marketing ideas.

Also, explain how your marketing proposal will be implemented. Provide step by step procedures how to achieve a successful marketing strategy.

In addition, you must provide a budget or financial fees that outline the cost of plan, implementation and maintenance.

Last but not the least; conclusion is also included in your marketing proposal.  Conclusion should mention why it is the right choice and explain the expected results that will favor in the company.

Proposed Two-Storey Residential Structure

General Requirements

A.    The work to be executed shall be done in accordance with the accompanying plans and specifications.
B.    All works to be done shall be in the best quality o workmanship under the supervision of an Architect or a Civil Engineer.
C.    The construction shall conform to all the requirements of the National building Code as well as the local rules and regulations of the city or municipality.
D.    Scope of Works

I.   Site Preparation

The building site shall be labeled according to the plans and cleared of rubbish, roots and other perishable and objectionable matters to a suitable sub grade.  All such unsuitable materials shall be removed from the building site and spread uniformly over the areas adjacent the proposed building, or otherwise disposed off s may be directed by the Architect or the Engineer in charge of the construction.

II.  Excavation

All excavations shall be made to grade indicated in the drawings, where the building site is covered with any kind of fill, the excavation for footings should be made deeper until the stratum for safe bearing capacity of the soil is reached.

III.Backfilling

After concrete for foundations reached the curing period to withstand pressure resulting from fills, the materials removed from excavations shall be used for backfills around them.

IV.Concrete Works

All concrete shall be mixed thoroughly until there is a uniform distribution of the cement and aggregates and should be deposited as nearly as practicable in its final position, care being taken to avoid segregation of the aggregates.

V. Proportioning of Concrete

All concrete works shall be done in accordance with the standard specifications for plain and reinforced concrete as adopted by the Government.  Cement to be used shall by HOLCIM Portland Cement or equivalent.

VI. Forms and Scaffoldings

All forms for concrete shall be properly braced or connected together so as to maintain the correct position and shapes of the concrete members.  Forms shall be constructed sufficiently tight to prevent bulging and seepage of water.

VII. Concrete Slab Floors on Fill

Concrete slabs on fill shall be poured on a gravel bed not less than 100mm thick.  Each concrete slab course to be poured shall not be more than one meter wide, and each course shall be poured alternately to the indicated floor finish.

VIII. Steel Reinforcing Bars

All steel reinforcing bars to be used in the construction shall consist of round deformed bars with lugs projection on their sides to provide a greater bond between the concrete and the steel.

IX. Masonry

Concrete hollow blocks to be used in this project shall be 5 inches thick.

X. Finishes

Interior walls shall be of Smooth Plain Cement Plaster finish unless otherwise specified in the plans.

XI. Floor Finishes

All materials to be used as floor finishes for the rooms shall be laminated flooring finish and general areas of the building shall be 0.60m x 0.60m Granite Tiles and approved equivalent.

XII. Tile Wall and Floor Finishes

The toilet and bathroom floors shall be finished with 0.20m x 0.20m ceramic tiles and approved equivalent.

XIII. Carpentry and Lumber

Lumber shall be approved quality of the respective kind required for the various parts of the work, self seasoned, thoroughly dried and free from large, loose, and unsound knots, spa, shakes, or other imperfections impairing its strength, durability and appearance.

XIV. Roofing

The roof shall be covered with 0.40mm color rib type roofing.  The roofing sheet shall be secured to the purlins.  Gutter will be Pre Painted Spanish Gutter.  All accessories must conform to standards of ASTM.  All overlaps and connections must be properly screwed and riveted.

XV. Doors and Windows

This section includes solid wood doors and hollow.  As in windows, it includes Aluminum Framed (analok) windows with ¼’ thick bronze glass.  Materials shall conform good quality and to be installed by the required fabricator and must comply with manufacturer’s specification and recommendations for installation of window units, hardware, operators and other components of the work.

XVI. Electrical Works

All electrical works shall be done in accordance with all applicable current edition of the Philippine Electrical Code and shall conform to requirement, agencies, and Power Company with jurisdiction over this project.  All works for this installation shall be done under the direct supervision of duly licensed Electrical Engineer or Master Electrician.

XVII. Plumbing Works

All plumbing works for this project shall be done in accordance with the approved plans and under the direct supervision and control of a licensed Sanitary Engineer or Master Plumber.

XVIII. Metal

For smooth fabrications exposed to view in the completed work provide materials with smooth, flat surfaces without blemishes

XIX. Painting

This section includes surface preparation and field painting of exposed exterior items and surface and exposed interior items and surfaces.

Archr. DDB
Designer Builder

Proposal cover letter is written as escort of a business proposal.  It is a short overview of the proposal itself. It should be professionally written.  One of the mistakes of a business proposal is trying to summarize the whole business proposal in the cover letter. The summary of your business proposal should be written in your executive summary not in the cover letter. The only purpose of your proposal cover letter is to introduce your business proposal.

The first paragraph should thank the recipient, and then the second paragraph should contain something personal but still in professional way.  If the business proposal is for your existing client or customer, don’t forget to mention how you enjoyed working with him in the past. And if your business proposal is for the client or company you have never done business before, make an effort to establish a working rapport through telephone conversations and email. And that way, your cover letter will not being too dry

The last paragraph of your proposal cover letter will be your expectation for the future such as your looking forward for the earning potential of your business being offered as well as the working relationship with the new client or customer.

Before writing a proposal cover letter, the proposal must be completed because the writer may have communication with the recipient that will control the tone and content of your letter.

According to some businessmen out there, it is necessary to have a good communication with your client or customer before writing a business proposal. Writing a business proposal needs plenty of research and preparation as well as work.  Actually, there is no standard outline or structure required for your business proposal.

Since writing a business proposal is time consuming, some of us want to take a short way or a shortcut and make a template for submitting a business proposal and this action will make your proposal a lousy one.

Knowing your client is best thing you should know before writing a business proposal.  Client’s business needs and problems are always vital for creating a business proposal.  The goal of your proposal is to provide information about how your proposal can help your clients.  Also, avoid using jargon words instead use plain language so that anyone can understand its content except in highly technical fields.
Clearly define your proposal objectives.  Your ideas should communicate effectively. Recognize the key things to communicate with your client.
Lastly, when writing a business proposal, make sure that it is use a proper grammar.  It should be free from grammatical and typo grammatical errors. Also, take a look in your page layout which usually allot one third of the page to the left for titles and some space for your reader to make notes.

Business proposal is written to offer a business opportunity from a seller to a buyer for a variety of purpose. It can be solicited or unsolicited proposal. Business owner always want to start writing a business proposal but many of them don’t know where to begin.  That’s why businessmen and entrepreneurs are tempted to have a sample business proposal since it offers excellent reference and useful resources.

Some reasons that many businessmen and entrepreneurs uses sample business proposal because it has a template.  Sample business proposal gives an idea on how to start it including the structure and components. Always remember that there is no exact proposal out there as unique according to your need.

Since internet is full of sample business proposals through Google search and you will find thousand of results. You should determine and decide what your need is. Also, use trusted site when searching for sample business proposal.  It is hard to find a quality sample so you should use only trusted sources since it contains the right information.

Other important aspect of finding the right sample business proposal is determining the cost.  Some sites are simply scams which offer materials that are not sufficient and lack of information.  Make sure that your vendor is qualified and worth paying.

September 12, 2001

Mrs. Lolita Medina
Lote Subd.
San Fernando, Pampanga

Dear Mrs. Medina:

We heard that you will be having a Christening celebration for your daughter. We would like to offer a catering service including food such as lunch.

We offer a variety of food packages that cater to any occasions with different budgets.  The package feature extra exclusions including cakes, souvenirs and guest book.

Attached herewith is our food package with detailed menu that will suit to your needs including freebies.

You can visit us in our restaurant for further information. We assure you of excellent service since we have 12 years of experience in catering service.  Precious moments need not be expensive

Sincerely yours,

Zenaida M. Santos
Manager
ABC Food Catering

Mrs. Lorna Tolentino
Cupang Subd.
Balanga City, Bataan

May 25, 2001

Subject: Proposal for Wedding Flower Arrangement

Dear Mrs. Tolentino:

We received your request for a quote of flower arrangement for the wedding of your sister on June 11, 2001 at Amanda Resort.

We would like to thank you for showing interest in our service.  The following are the lists of proposal as per details.

1. The cost of flower decoration will be Php 8,000.  This includes the materials and labor.
2. Our representative will call you to confirm and discuss the programs.
3. We need 3 hours to get the venue ready so that it will be ready when guest start coming.
4. Lydia, Rene and Jocelyn will be in-charge and totally responsible for the assignment.  If you have any request during program, you can call them.
5. We require a 50% down payment upon signing contract and the balance will be after the event.

We assure you of excellent service.  Thank you for trusting us.

Very truly yours,

Myrna Diuco

JayCel Flower Shoppe

To: Engr. Ricardo Lim
From: Maya Grace Hipolito
Date: January 12, 2005
Subject: A proposal to purchase a Computerized Payroll System (CPS)

Purpose

I am writing to propose a solution to a problem in my accounting department.  The problem is that the manual payroll system is experiencing slow processing of data and also very costly since it takes up lot of time, resources and money. Our accounting personnel will need to have an overtime pay since they extend time to compute the payroll of our employees.  Ordering a computerized payroll system will minimize errors, time, money and resources.

Problem with the Current Payroll system

As of now, we have 2,000 employees so the payroll system is really a big task to our accounting department.  Using our current payroll system, there is a delayed salary of employees due to tedious task of computing wages and payroll tax computation as well as voluntary deduction. In addition, there is a high room for errors since more manual computations the more errors prone to make.

Solution to the Problem

A purchase of a computerized payroll system will make payroll processing faster and efficient. I propose to order computerized payroll software from ABC Software House.  XYZ Enterprise and Digi Innovative Corporation are already using a Computerized Payroll System. It is about time to make a change since our company becomes bigger and bigger.

The following are some benefits of Computerized Payroll System

• Accurate and faster processing of data since there is no manual computation of payroll. Calculation is correct as long as the inputted data is correct.

•   Convenience to use. It records and tracks everything wherever you are in just one click.

•  Payroll deduction processing makes easy.  There is a withholding tax tables, SSS table, Philhealth table embedded in the system and figures employee salaries.

•   Process 13th month pay with tax adjustment upon resignation or during year end.

•   Automatic deduction for loan since it has the loan status monitoring

•   Provides report for payroll reports automatically including pay slip, Payroll Account Summary, Monthly contribution (SSS, Philhealth, Pag-ibig, etc.) and other customized reports.

Cost

The cost of a Computerized Payroll System is Php 50,000.  Free demo and tutorial for our accounting staff as well with three (3) months training using the Computerized Payroll System. They will help during the period of transition. It is user-friendly and it is easy to install.

We already have a hardware requirements for Computerized Payroll System (CPS), we only need is a software that will be installed in our computer and laptops.

Conclusion

In conclusion, I think it is a great benefit to our company for you to approve this proposal and order a Computerized Payroll System.

Purchasing payroll system will provide business management solutions through the financial record of employees’ salaries, bonuses, net pay and deductions that it can generate.

Computerized payroll system will eliminate the manual payroll processing which requires our accountant to perform all payroll tasks manually.  Using a manual payroll processing is a time consuming and also there have a chance for errors.

I really hope that you will think of approving this proposal for our accounting department.  Our employee will get satisfaction as well our accounting staff that a manual process cannot provide.

Formal Proposal is usually respond to Request for Proposal (RFPs) from external source These RFPs is normally have specific guidelines and format for your proposal.  While in informal proposal is written as memos since it is a formal report within the organization or company.

The structure for informal proposal is much simple than informal proposal.  Informal proposal compose of purpose of your proposal and problem statement as well as background and scope. Scope is written to know the limitations of your proposal. Also, include the planned approach in order to solve the problem and how it will be implemented. Other components include personnel, facilities and equipment, budget and project timeline.  At the last part, you can write a conclusion which provides a summary of the entire proposal with the information of your contact details

Writing formal proposal is more difficult than informal proposal since the components if more complicated. In addition, external source will be given a format to be followed.  These components include cover letter, introduction, purpose of the proposal, methodology, project timetable, required facilities and equipment, resume, bibliography and appendices. Also you should include summary, table of contents and list of figures and tables.

Proposal is written to solve whether it is formal or informal proposal.  Examples of problems are outdated system, low volume of sales, slow processing of information, poor service, and many more.  These problems can be solved using methods that can be elaborate in your proposal through feasibility study and business plan.