How to Make a Proposal

Proposal is a plan, suggestion or idea that forward for consideration. Also, a proposal is a written document that offers a solution to a particular problem.

Proposal can be categorized into two types namely solicited proposal and unsolicited proposal.  Solicited proposal is begin with a request for a proposal (RFP) since many companies requested proposal for potential supplier and other needs. While unsolicited proposal is written to offer something such as selling something or proposed an idea or solution to a existing problem.

The following are 5 sections of proposal:

  1. Introduction

This is the first part of your proposal so this should get the attention of the reader. This should establish the rapport with your reader and begin with the issue and set for the next section.


  1. Problem

Define the problem and state clearly so that the reader understands that there is a need for a proposed solution. In this way, the writer should convince their reader that the proposed idea, product or services is necessary.


  1. Solution

In this section, the proposed solution to the existing problem is presented. The proposed solution should describe clearly and explain how to be able to solve the problem. You can provide data and information related to the proposed solution.


  1. Cost/Schedule

It contains the total cost of the proposed solution as well the duration of the project.


  1. Summary

It needs to summarize the major points in your documents and leave your reader a final

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Business Proposal Outline

Business proposal is a written to offer particular product or services to potential client. It is consider one of the critical documents because you have to convince your potential client so it is important to make a business proposal outline to use as guide to your writing.

Here is a sample business proposal outline:

I. Title Page

It contains the title of your business proposal, company name, date, etc.

II. Executive Summary

It provides the summary of a problem being solved, proposed solution, market, competition and financial highlights. Keep it simple and brief that your audience will be able to have an idea about your business proposal. It should get the attention of your audience in order to further read other details and make it interesting.

III. Description of Products and Services

Show the problems to you client and describe your proposed solution. Provide the benefits as you define the products you are selling or services you are offering.

IV. Market Analysis

It contains your market such as the type of customer you are looking for as well as the market trends. Describe also the competitors and know if there is still a room for you. It also explain the market trends, market needs, market growth, target customer, future markets, competitors, etc.

V. Strategy and Implementation

It describes the marketing plan, sales plan, location, facilities, technology as well as the equipment to be used.

VI. Financial Analysis

This section provides the projected profit and loss, cash flow tables as well as the assumptions you are making. Highlights the budget need to launch your business proposal. In addition, a balance sheet, sales forecast and break even analysis can be included in this section.

VII. Company Profile

It includes the company history, company vision and ownership. Also, it contains information about organization of your business as well the member of your management team.

VIII. Reference

It provides the list of references used for your business proposal.

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What is request for proposal

A request for proposal is a document that solicits by an organization, company or agency interested for services, products, potential supplier, assets to submit a business proposal

A company, agency or organization will issue a request for proposal (RFP) when they are interested for services, products, or potential supplier. This request for proposal is (RFP) or request for quotation (RFQ) is also display for the public and different companies bid on the work or job with competitive prices. It is a waste of time if there is no bids at all so it is necessary to prepare request for proposal (RFP) correctly.

Here are the following tips in order to have a successful RFP:

  • Know what you need and what you like.
  • Specify the requirement you need for the proposal. It is important that you will specify all the requirement based on your wants and needs.
  • Organize the document. Make an outline to have an organized document. By writing an outline, you can see the different section for your document such as introduction, requirements, selection criteria, timelines and process. T
  • Write an introduction section. In this section, you will explain the purpose of your RFP for your potential bidders.
  • Explain the requirements. This will describe the requirements you need for your business.
  • Selection criteria. Provide information how you will choose the winning bid
  • Provide information how, where, and when to submit RFP

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Office Sample Proposal

To: Ms. Ana Grace Cayco
Accounting Manager
Accounting Department

From: Diana L. Zubiri
Subject: Printer for Each Human Resource Department

Date: June 11, 2003


This documents intent to request for printer for Human Resource Department to be used in printing employee’s record.


  • To produce report anytime
  • To minimize time
  • To save money from overtime pay


Since Human Resource Department has no printer, employee from HR department will go to other department to be able to have office reports such as employee’s records. Sometimes it takes time to be able to produce report because other department also using their printer for their report.
Time wasted on waiting for the printer to be available.


The company should provide printer for each department particularly the HR department. In this the clerk will have more time working that waiting for the printer in other departments.


It will minimize the time of employee waiting for other’s department printer. In this way, overtime pay will be lowered. Other benefits include providing report in easy and faster way. Reports can be delivered anytime.


The company will always get up to date report from Human Resource Department since they have their own printer. Also, the company may save money for overtime of employees of HR Department.

Prepared by:

Diana L. Zubiri
HR Manager

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Bayad Center Franchisee

Bayad Center makes bills payment convenient for most Filipinos because there is no need to line up for house since there are hundreds of Bayad Center outlets nationwide and it makes easy to pay bills in your cable, internet, utility bills and even your credit card bill.

Bayad Center is pioneer in the Philippines in the industry of outsourced payment collection and established in May 1997 and know originally as Payment Collectin Services.  It is presently owned by Manila Electric Co. (Meralco) and is part of the Metro Pacific Investments (MPI) group of companies under Manny V. Pangilinan. Also, it recognized as a leading player in the global outsourced payment collection, money remittance, e-loading and application acceptance. Bayad Center offers bills payments, remittance, business service and E-loading services.

Here is some information about franchising Bayad Center

The franchise fee will be Three Hundred Fifty Thousand Pesos (Php 350,000.00) for a term of five (5) years plus 12% VAT. Other investment costs are equipment, site renovation and a cash bond. The cost of equipment is approximately Php 120,000.00 and the site renovation will be approximately Php 150,000.00 while the cash bond will be Php600,000.00. Support from head office such as training, constant feedback and marketing activities will be included in the franchise fee. The minimum floor space for Bayad Center si 15 sqm.

The franchisees earn a fixed amount per transaction processed in the Bayad Center.  In case of bills payment processing, Bayad Center franchisees get Php5.00 to Php7.50 per paid bill.

Here are companies that accepted bills payments in the Bayad Center

  • Globe Telecom
  • Digitel, PilTel, BayanTel, Subic Telecom, PT&T
  • PhilHealth
  • Pagibig
  • Maynilad, Manila Water and other water companies (Laguna Water, Subic Water, Silang Water, BP Water Works, etc.)
  • Smart Communications, Sun Cellular, and PLDT
  • Meralco (and other regional power companies such as Visayan Electric Co., PANELCO, Beneco, Davao Light, APEC, etc.)
  • Social Security System (SSS)
  • National Statistics Office (NSO)
  • Land Transportation Office (LTO)
  • Cebu Pacific, Philippine Airlines, Air Asia
  • SkyCable, Cignal, Global Destiny, MyCATV
  • PhilamLife, Manulife, SunLife Financial, PruLife, CocoLife, etc.
  • Others

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Franchise Business Plan

Some business franchise involves a huge amount of money that you need to borrow from the lender in order to make your franchise a reality. To convince your lender that you are worthy of their money, you are required to submit a business plan.

The lender will use your business plan in order to assess you if the prospective franchisee will be successful and will become profitable. To approve your loans, a lender wants to have clear vision of the business to be opened and knows the idea when the borrowed money will likely be repaid. A business plan is a document that defines how a business is going to achieve its goal.

Here are structures of a Business Plan

  • Executive Summary – It is the overview of the entire business plan. It includes the detailed description of the business including its services and the products. Also, it states the overview of the industry and how it distinguished itself from its potential competitors.
  • Company Description – It contains information about the franchise and its history. It provides a short outline of the franchise’s service/product.
  • Service/ Product Description – It describes the product or services offers by the franchise.
  • Financial Projection – It includes the overall budget, current and projected financing. Also, it contains the time frame when the lender can expect full repayment of the loan with figures, charts, and graphs showing the start-up costs, projected profit, and sales forecast for the franchise
  • Market Analysis – It discusses the market size, kind of people lives to the market, competitors and forecasting of products in terms of trends the growth possibilities.
  • Marketing Plan – It involves on how to get more customer so it includes marketing strategy such as franchisor’s advertising and marketing efforts.
  • Management Plan – It contains the people who will be responsible for the day to day operation of the franchise including the owner. Also, it includes the qualification of each person and all experience that is relevant to being successful with the franchise operation.

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Franchise Tips

Some franchise outlet may become successful while others end up with a closed for business. One factor that consider is the location but of course the success has to do with the franchisee. Making smart choices is one way one to avoid certain business difficulties.

Here are some simple tips before proceeding to your franchise ventures:

  1. Choose the right business franchise for you.  The prospective franchise should best fit in your interest among other franchises available. Ask yourself what you like to do.  Make sure that your skills are match to the franchise you want.
  2. Study first the environment and see if your prospective business will suits the surrounding.  Best location is a key aspect to have a successful business franchise.
  3. Verify if the prospective franchise will be compatible with the rules and regulation. Check the existing laws on chosen location.
  4. Study the terms and condition, franchise agreement and what to include on your prospective franchise.
  5. Make sure that you are aware of operation and proceedings of your prospective franchise.  You can visit one of the franchise stores and see if it is within your interest.
  6. Follow the system.  In order to become successful, you have to learn the right system to your franchise.
  7. Learn your industry.   Learn more on about your new industry aside of what you have learned during your franchise research.

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Business Ideas for Filipinos

Everyone should think to have their own business. But of course, before engaging yourself to a business venture, make sure that you know everything about it. You can make feasibility study so that you may know if the kind of business is suited to your place or area and to make sure that your chosen business is profitable.

Here are some business ideas:

1. Food Cart Franchise

Choosing a food cart that suited to your location can be an option to have your own business. It is a budget friendly option compared to fast food franchise.

2. Convenience Store

Convenience store is open for 24 hours a day and you can offers different goods and it can surely profitable.

3. Bakery

As long as have a good area for bakery, it can be a good venture.

4. Water Refilling Station

Water is necessity in human beings. Today, water business is very common. Water refilling station is a good start-up business because it is easy to run, just make sure that you are producing safe and clean water.

5. Fast Food

Fast food chain is very popular nowadays since people are always busy and there is no time for preparing foods. Franchising a famous fast food is surely a success.

6. Coffee Shop

Most Filipinos loves coffee so coffee shop is also a good business venture. Make sure that your coffee shop has good ambiance to attract customer.

7. Grocery Store

Grocery items are also necessity for a living so grocery store is also good investment as long as you find the right location for your store and offers a variety of items.

8. Personal Care

Filipinos is also known as self-conscious so franchising a products endorsed by popular artist or celebrities will be successful business venture.

9. Service type business

Establishing business type business is also good start up business such as establishing a parlor or laundry shop. Check the kind of service needs to make sure that people will patronize your business.

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Sample Internal Proposal

Computer Training For Office Staffs Proposal

To: Accounting Department
From: Richard D. Go
Subject: Computer Training for Accounting Staff
Date: May 26, 2000


This report proposes to conduct computer training for the Accounting Staff so that they will know how to operate computer and make accounting reports using printer.


Company is spending more money for overtime of office staff since they are using the manual processing of data. They use calculator to compute for payroll and manual report of inventory and stocks. Also, the processing of data is very slow. Office staff do not use computer for their report such as computing payroll, monitoring inventory and printing reports.


To provide computer training for Accounting office staff in order for them to be proficient in using computer such as training for Microsoft Word and Excel. In this way, staff will be able to know how to automate their works using computer.


  • There are many advantages of using computers. Here are benefits of using computer at our office:
  • Keeping records in organize manner and serve as a substitute of filing.
  • Prepares payroll more easily and accurately.
  • Monitors overstock, receipts, issue and finding balance of stocks
  • Prepare letter and other documents in an organized manner
  • Produce reports in easy way
  • Automate computation of payroll
  • Ledger accounts, cash book and other data are recorded through computers


The company spent Php25,000 a month for the overtime pay of Accounting staff. The company spent the total of Php300,000.00 annually. Imagine that if the company does not pay for overtime, the company saves so much money. The expenses for the training of office staff is only Php50,000 so the company will save Php 250,000.00.

Training of Office Staff Expenses – Php50,000.00
Monthly Expenses for Overtime Pay – Php25.000.00


I believe that if our employees were became proficient in using a computer. Their work will be easier and no need for overtime and the company will save money.

Melanie L. Roxas
Finance Manager

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Elements of the Research Proposal

A research proposal is written to propose a project generally in science or academics and sometimes requests sponsorship. It can be solicited or unsolicited. Solicited research proposal means that you are submitting a proposal as a response with specified requirements such as Request for Proposal (RFP) while unsolicited research proposal is submitted without prior request. An academic research proposal usually written as part of the initial requirements of writing a thesis, research paper or dissertation. Below are some of the elements of the research paper.

• Introduction
It will provides background information about the proposed research. It should create reader’s interest and reach out for specific audience.

• Theoretical Framework
The theoretical framework is written to hold or support a theory of a research since it introduces and describes the theory which explains why the research problem is under study.

• Statement of the Problem
It identifies and describes the problem being solved. It contains the general analysis approach. It answers the question, “Why does this research need to be conducted?”

• Purpose of the Study
It should provide specific and accurate summary of the overall purpose of the study.

• Review of the Literature
It contains the background and context of the research. It provides outline for establishing the significance of the study and a benchmark for comparing the results of the study with other findings. The writer shares the results of the other studies that are closely related to the study being proposed.

• Hypothesis or Questions
Hypothesis is a statement about the relationship between two variables.

• Methods/Procedure/Design
It considers the heart of the research because it describes all the activities in order to perform the proposed study including the methods as well the procedures and design to be used in the study.

• Sampling
Sampling is used to measure the validity of the research.

• Instrumentation
It contains the instruments to be used such as surveys, scales, interview, protocols, observation grid, and so on.

• Data Collection
It provides the plans on how to collect data such as survey, administration procedures, and interview or observation procedures.

• Date Analysis
It specify the procedures you will use, and label them accurately like for instance ANOVA, MANCOVA, HLM, ethnology, case study, grounded theory.

• Limitation and Delimitations
A limitation will identifies potential weaknesses of the study while the delimitation reports on how the study will be narrowed in scope.

• Significance of the Study
It provides about the significance of the study such as how the study will benefit or impacts others.

• References
It provides references used in the study

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