As for all we knows, Filipinos are fund of drinking coffee, that’s why coffee shop became popular everywhere. The coffee beanery is a coffee shop which promotes Philippine coffee beans and ingredients. It is started in 1997 as part of its mother restaurant Cravings. It started as coffee bar that place inside the Cravings Restaurants.
The Coffee Beanery offers a variety of coffee drinks and other beverages including Café Carmel, Mocha Cream, Iced Fudge Ripple, Expresso Cappuchino, Café Latte, Caffe Mocha, White Chocolate Mocha, CH Hot Cocoa, Chai Chiller, Iced Tea, Assorted Fruit Soothie Flavors, and many more. They also offers snacks such as sandwiches like Smoked Premium Ham and Egg, Three-Cheese Bagel, Toasted Signature Sandwiches and Kid’s sandwiches.
The following are some of franchising information for The Coffee Beanery coffee shop:
- 40 squares meters – minimum space requirement
- Php 500,000 – franchise fee
- 7 years (renewable) – franchise agreement
- Php 1,300,000 (estimated) – total outlet investment
- 3 years – expected Return of Investment (ROI)
- 5% gross sales – royalty fee
- 2% gross sales for National Advertisement Fund and 1% for Local Store Marketing
- Training program for Franchisee and 1 Barista
Benefits of Franchising The Coffee Beanery
- use of business name and trade mark
- has proven and effective business system utilization
- with high quality menus and food service
- sure profitable business venture
- very low Franchise Fee
- location assistance( in selection and evaluation)
- provide training for franchisee and staff (Barista)
- with pre-opening assistance
- grand Opening assistance
- on-Going assistance to ensure smooth sailing operation
- effective Field Service
- marketing and promotional support
- on-going operational support
- with procurement program
- with operations manual