A proposal is written with the purpose of selling or offering something that can help and improve their businesses. It should answer the question following questions:
- What are your proposing?
- How do you implements your proposal?
- When your proposal to do it?
- How much going to cost?
When writing a proposal, always consider your readers or audience and use appropriate materials and language to appeal to them. You can provide glossary of terms that explain technical language use in the body of proposal or include appendices which explain technical information.
Just like any document, there are basic composition of proposal such as the beginning (introduction), middle (body of the proposal) and ending (conclusion and recommendation).
- Introduction – provide the problem intended to solve as well as the solution to that problem.
- Body of the Proposal – explains the details of the solution including how the job will be done, specifies tasks and the method to be used in order to do it. Equipment, materials and personnel required should be also included. In addition, the time when the project or work to be completed and presents the cost breakdown of the entire project,
- End of the Proposal – contains the conclusion and recommendation for the proposal. It emphasizes the benefits of the project from the solution you are proposing. It urge the readers to take action.
Proposal should be informative because it trying to educate the readers and convince them to do it. It should believe that the reader needs the proposal in order to have greater benefits. Make them trust that the solution you are offering is practical and appropriate.