Due to large number of competitors, it is crucial to make your business proposal to be creative in order to have unique proposal that your prospect client will notice your proposal. Your proposal should be stand out and memorable to close a business deal.
Here are some creative ideas to have stunning business proposal:
• Make an outline
Having an outline make your work organize and get clear on what you are offering to solve the problem of your client. These sections include the introduction, client’s problem, proposed solution, related literature or examples or case studies similar to your proposed solution that have been successful when implementing, project cost, conclusion and recommendation.
• Include testimonials
To get the trust of your prospective client, you can add testimonials to your business proposal. Testimonials help to establish trust and help potential client to find the right person to do the work. You can invite or reach out your previous client to share their opinions about your business and what it was like working with you.
• Make a project statement or project summary
It is a good idea to include a project statement or project summary at the beginning of your business proposal to tell the client the problem you will solve.
• Add an expiration date for your business proposal
Other strategy is to make your proposal available only until a certain date. Explain to your potential client that after the expiration date you won’t be able to offer the same pricing. You can call them after a day or two before the proposal expire and remind them about it to avail the same pricing.
• Include a case study
The best way to showcase your expertise and results is to include a case study. Case study will be the bigger picture if there is similarities between the past and the potential or prospective client.
• Include an Add-On item
Including an add-on item for every proposal you send out. It will help your potential client to see all services you’ve got to offer. These add on item can be free logo design or media graphics for their business
• Include visuals
By adding visuals to your business proposal make your proposal more appealing. The easiest way to do this is to add images such as a photo of yourself and team members or photo of past clients.
• Personalize the covers
Personalize the cover page for each client by including the client’s name on the cover of the proposal.