Sample Sales Proposal

Sales Proposal
To Landscape the New Corporate Headquarters of the Watford Valve Corporation

Submitted to: Ms. Tricia Olivera, Vice President
Submitted by: Jerwalted Nursery, Inc.
Date Submitted: February 1, 1992

Jerwalted Nursery, Inc., proposes to landscape the new corporate headquarters of the Watford Valve Corporation, on 1600 Swason Avenue, at a total cost of $8,000  Landscaping would begin no later than April 30, 1990, and would be completed by May 31.

The lot to be landscaped is approximately 600 feet wide and 700 feet deep.  The following trees and plants would be planted in the quantities and sizes given and at the prices specified.  They would be positioned as indicated in the enclosed drawing.

4 maple trees (not less than 7 ft.) $40 each – $160
41 birch trees (not less than 7 ft.) $65 each – 2,665
2 spruce trees (not less than 7 ft.) $105 each – 210
20 juniper plants (not less than 18 in.) $15 each – 300
60 hedges (not less than 18 in.) $7 each – 420
200 potted plants (various kinds) $2 each – 400
Total cost of plants  – $4,155
Labor – $3,845
Total Cost – $8,000

All trees and plants would be guaranteed against defect or disease for a period of 90 days, with the warranty period to begin June 1, 1992.

Thank you for the opportunity to submit this proposal.  Jerwalted Nursery Inc., has been in the landscaping and nursery business in the Providence area for thirty years, and our landscaping has won several awards and commendations, including a citation from the National Association of Architects.  We are eager to put our skills and knowledge to work for you, and we are confident that you will be pleased with our work.  If we can provide any additional information or assistance, please call.

Proposal Cover Letter Sample

September 1, 1998

Mr. John Yeung, General Manager
Cookson’s Retail Stores, Inc.
101 Longuer Street
Savannah, Georgia 31499

Dear Mr. Yeung:

The Waters Corporation appreciates the opportunity to respond to Cookson’s Request for Proposals dated July 26, 1998.  We would like to thank you Mr. Becklight, Directors of your Management Information Systems Department, for his invaluable contributions to the study of your operations that we conducted before preparing our proposal.

It has been Water’s privilege to provide Cookson’s with retails systems and equipment since your first store opened many years ago.  Therefore, we have become very familiar with your requirements as they have evolved during the expansion you have experienced since that time.  Water’s close working relationship with Cookson’s has resulted in a clear understanding of Cookson’s philosophy and needs.

Our proposal describes a Waters Interactive Terminal/Retail Processor System designed to meet Cookson’s network and processing needs.  It will provide all of your required capabilities, from the point-of-sale operational requirements at the store terminals to the host processor.  The system uses the proven Retail III modular software, with its point-of-sale applications, and the superior Interactive Terminal with its advanced capabilities and design.  This system is easily installed without massive customer reprogramming.

The Waters Interactive Terminal/Retail Processor System, which is compatible with much of Cookson’s present equipment, not only will answer your present requirements but will provide the flexibility to add new features and products in the future.  The system’s unique hardware modularity, efficient microprocessor design, and flexible programming capability greatly reduce the risk of obsolescence.

Thank you for the opportunity to present this proposal.  You may be sure that we will use all the resources available to the Waters Corporation to ensure the successful implementation of the new system.

Sincerely yours,

Janet A. Curtain
Executive Account Manager
General Merchandise Systems

Summary of Conclusion for Feasibility Study of Snack Stand

Marketing Aspects

1.    The Snack stand will be very much positive in offering a lot of services to satisfy customers needs, accept suggestion and criticisms to improve our business
2.    Snack stand will utilize with honesty and credibility thru our products and services.
3.    Snack stand will be always “open-minded” to those other competitors and will seek only the best.

Technical Aspect

1.    The final location of the business will be at the Common Terminal, Balanga City, Bataan.
2.    Raw materials will be obtained during its freshness and nearness to the source which is Elizabeth Supermarket in Balanga City itself.
3.    The management will provide cleanliness of the stall, especially the food for satisfaction of customers.

Management Aspect

1.    The best organizational structure to adopt in the same manner communication will be facilitated from the top to bottom and from the bottom to the top.
2.    The democratic atmosphere will always prevail in the business to ensure hormones interpersonal relationship between management and personnel.
3.    The Snack stand will develop the service activity to satisfy the need of the customer.

Socio-Economic Aspect

1.    The Snack stand will be very much responsible in promoting environmental, clean air act and proper waste disposal.
2.    Taxes assured for the city government.
3.    The partner’s will make sure of the observance and God-fearing to all of them.

Financial Aspect

1.    The amount of fifty thousand pesos (Php50,000.00) is substantially enough to put up the proposed project Snack stand.
2.    Based on the projections as depicted by the financial statements, the proposed project is a kind of lucrative undertaking.
3.    The proponent of the project will be responsible in producing the capital requirement.

Prepared by:  Arde Reyes

Data Presentation for a Project Proposal of Construction of Suspension Bridge

Geographical Site

The proposed site for the construction of the bridge is about thirty kilometers south of Aparri, Cagayan.  The water current at this point is weak which makes the construction suitable.  The bridge is bounded between two national roads.  At the right side is an intersection which leads to the eastern part of Cagayan.

The Advantages of a Suspension Bridge

A suspension bridge has its advantages

-    The manner of carrying  loads is highly efficient since so much of the load is carried by the cable in tension.
-    The analysis of the structure is greatly simplified because when a cable supports a load that is uniform per unit length of the cable itself, such as its own weight, it takes the form of a catenary; but unless the sag of the cable is large in proportion to its length, the shape taken may often be assumed to be parabolic

The Construction of a Suspension Bridge

The special design of the suspension bridge does not consider the stability of the river level.  It is more resistant than ordinary bridges to earthquakes.  A construction of this type of bridge the following general steps:

-   Topographic Surveying

One considers the span of the bridge and the soil conditions existing at the site where the bridge has to be constructed.

-    Engineering Design

The component parts of the bridge are designed.  This is a very complex work which is done by the qualified structural engineer after gathering the necessary data for the design.

-    Actual Construction Work

Under this phase of activity which is dependent upon the design made by the structural engineer are the salient structures to be constructed.

The Anchor

The making of the anchor depends a lot on the nature of the soil where it is going to be built.  If the soil is sandy, naturally it is not capable of holding too much tension, so that there is the need to drive tubular piles beneath the anchorsheet.  These tubular piles consists of a hallow cylindrical steel with concrete and steel bars in it.  These will help the anchor in supporting tremendous tension created by the cable.  These circumstances are applied to the proposed plan.  The western side of the river is sandy while the eastern part is rocky.  The anchor consists of steel imbedded in its concrete structure.  Its function is to lock the end of the main cable.  The making of an anchor needs a lot of time and needs a lot of calculations.  It usually takes time to build a certain type structure.  When mixed cement is poured to it, it is being filled layer by layer to ensure dryness, perfect dryness.  One of the anchors need the aide of the concrete-steel tubular piles.

The Abutments

Side spans and beams are supported by abutments.  Again, when the soil is sandy, there is the need to drive tubular piles at its bottom.  One of the abutments holds the weight of the main tower.


The towers are made of a hollow steel box about two meters wide and are joint together by gapless joints.  The erection is usually supported by cranes as temporary support.  The towers are erected first before the main cable.  When the towers are completed, a temporary steel extension is attached at the top which will hold the transporting cables.

Main Cable

The main cable consists of numerous steel strands.  The steel strands are transported from one side to the other by the use of the transporting cable.  When the number of steel strands is attained, they are tightened by the use of a twisting machine.  Sometimes, a catwalk is made from tower to tower.  These are temporary hanging ladders from the ground to the top of the tower continuously from tower to tower.

Therefore, transporting materials from one side to the other can be made manually.

Stiffening trusses

The stiffenig trusses are assembled first on the ground before they are carried through the transporting cables.  They are rigidly built that when they are attached to one another, they become a giant boom.  Aside from their strength, they are supported by vertical cables which are attached to the main cables.


When making the concrete road, it is not cemented continuously.  It is divided into segments with allowance to avoid cracking when the concrete expands.  The concrete is made up of reinforced concrete stabs.

Excerpt from Proposal to Construct a Suspension Bridge to Connect the Province of Ilocos Norte and Cagayan
By: Vener A. Villanueva

Related Study and Methodology for the Proposal of Construction of Suspension Bridge

A Proposal to Construct a Suspension Bridge to Connect the Provinces of Ilocos Norte and Cagayan by Vener A. Villanueva .

Related Study

Cable stayed bridges are constructed along a structural system which comprises a deck and continuous girders which are supported by stays or inclined cables passing over or attached to tower located at the main piers.

Wide and successful application of cable – stayed systems was realized only recently, with the introduction of high strength steel, orthotropic type decks, development of welding techniques and progress in structural analysis.  The development and application of electronic computers open up new and practically unlimited possibilities for the exact solution of these highly statistically indetermined systems and for precise statistical analysis of their dimensional performance.

Existing cable-stayed bridges provide useful data regarding design, fabrication, erection and maintenance of the new system


The researcher gathered the needed information from books, encyclopedia, periodicals and pamphlets.  He interviewed Engineer Reynaldo M.Reyes who gave additional information pertinent and relevant to the topic under discussion.

Proposal Sample for a Project of Construction of Suspension Bridge

A Proposal to Construct a Suspension Bridge to Connect the Provinces of Ilocos Norte and Cagayan

1. Introduction

Since time immemorial, people from Ilocos Norte and Cagayan have had the problem of transporting their goods from one province to the other.  To help solve this perennial problem of transportation between two places, a suspension bridge connecting them should be constructed.  The completion of this bridge is the dream of President E. Marcos and many motorist and traders.

1.1     Statement of the Problem

To initiate the realization of the dream of President Ferdinand E. Marcos and many motorist and traders, the writer presents A PROPOSAL TO CONSTRUCT A SUSPENSION  BRIDGE TO CONNECT THE PROVINCES OF ILOCOS NORTE AND CAGAYAN.  Specifically, the paper answers the following questions:

1.1.1.    Where is the geographical site of the propose suspension bridge?
1.1.2.    What are the advantages of constructing a suspension bridge?
1.1.3.     How is it constructed?

1.2     Importance of the Study

This study is significant.  The construction of a suspension bridge connecting Ilocos Norte and Cagayan will hasten  the economic development of the northern part of the country.

1.3     Definitions of Terms Used

To facilitate the understanding of the discussion, the writer deemed it necessary to define the following terms:

1.3.1  Catenary

Catenary is the curve in which a frictionless uniform or a perfectly flexible uniform cable hangs between two fixed points.

1.3.2 Girders

Girders are segments of the span joined with each other to give the proper stiffening of the main span.

1.3.3    Span

The span of the bridge means the longest horizontal structure which consists of a steel and a concrete slab

1.3.4    Three-span suspension bridge

This is the most common form of a suspension bridge. It is composed of side spans and the main span that lie between them.  The most common form of span is that in which the main cable is continued from the tower over the side span which is suspended from cables in the same way as the main span.  In such cases, the cables are often anchored at the outer ends of the side span at deck level and are effectively unrestrained.

1.3.5    Anchor

The anchor of a suspension bridge lies on the extremities of the span.  It is composed of a massive structure consisting of concrete and steel frames.

1.3.6    Tower

A tower is a structure designed primarily for elevation that is higher than its diameter and high relative to its surroundings.  The purpose of the tower is to support the cable.

An excerpt from a technical report of Vener A. Villanueva .

Management Aspect Feasibility Study for Snack Stand

The central idea of management is to make every action or decision help achieve a careful chosen goal.

The word management is also used to mean the group of persons called executives who perform management activities.


1.    To keep the subordinates be alert to what is expected to them.
2.    To know the duties and responsibilities of each member and personnel.
3.    To know different strategies to be able to achieve the company’s goal.

Description of Activities

1.    DTI Permit Application

The business name of GF Snack Stand should be register with the Department of Trade and Industry.  It would take only four days to five days before the permit is receive.  If there as no other name of its type.

Three (3) different name should be apply so when one is approved, so they can use other applied business name (see appendix)

2.    Rental Space

The project business will be located at Bataan terminal at 2nd floor Ibayo, Balanga City, Bataan.  The application will only about three to four weeks before it is approved.

3.    Mayor’s Permit

The Mayor’s Permit application will acquire the submission of the following:

a.    SSS Clearance Permit
b.    Sanitary Permit
c.    DTI
4.    TAN (Tax Account Number)

The project business will be registered at the Bureau of Internal Revenue District Office No. (1020) located at Capitol drive, San Jose, Balanga City.  The following forms should be accomplished with necessary attachments.

BIR FORM No.  Attachment Required, Mayor’s Permit and DTI Permit

5.    Buying of machineries and equipment

Involves the acquisition of the necessary machinery and equipment in the food snack as mentioned in technical aspect.

6.    Promotion

Includes advertising and personal selling partnership in a variety of promotional activities to inform customer about products and service and to encourage them to buy.

7.    Start of Operation

After securing all the necessary permits and other needed materials.  The said will be now ready to operate.

C. Organizational Structure

Through GF Snack Stand is just a simple business, the organization structure will have a simple flow.  It is not as complicated as big ventures.

Over – All manager / Cashier
Cook 1, Cook 2
Utility Man 1, Utility Man 2

D. Personnel Structure

The GF Snack Stand is required to have the members of personnel and service crew.

Staff – Over all Manager – 1
Cashier – 1
Cook – 2
Utility Man – 2

E. Duties and Responsibities

1.    Over-all Manager / Cashier
-    Supervise the overall operation of the business
-    Computer the total amount of the purchased item
-    Assist the customers

2.    Cook 1
-    Prepares the necessary ingredients
-    Cooks the items/products

3.    Cook 2
-    Prepares the necessary ingredients
-    Cooks the item/products

4.    Utility Man 1
-    In charge of cleaning the workplace
-    Delivers items within the vicinity
-    In charge of buying raw materials from suppliers
-    In charge of the inventory

5.    Utility Man 2
-    In charge of cleaning the workplace
-    Delivers items within the vicinity
-    In charge of buying raw materials from the suppliers
-    In charge of the inventory

Excerpt from Management Project by Arde R. Reyes

Technical Aspect Feasibility Study for Snack Stand

The technical aspect helps to determine the capacity of the project.  The technical study will provide information in service activity and the raw materials to be used in providing activity this product as well as their resources.  It is also determine the utilities and equipment to be acquired in showing the location and layout of the project.


1.    To know the business should be located.
2.    To find how to improve more in the business and also in the product.
3.    To know how to use properly the equipment and machinery.

Plant Lay out

The plant lay out show the size of a firm.  Lay out shows the different angel of the firm and the lay out is the guide for the worker who made a difficult firm.

Plant Location

The business will be situated at Common Terminal at Barangay Ibayo, Balanga City, Bataan beside the Isaac and Catalina medical center.  The common terminal is a very busy place where a great number of people come to go  The GF Snack Stand is situated on the second floor of the terminal.

The business was agreed to be situated at the said location because of its suitability for the targeted market.  Researchers suggested that the kind of business is very much profitable in the said place.  The partnership believes that the business can serve more customers in the area compared to other places.  The said location is very much accessible to students, employees, office workers, businessmen and common terminal passengers and also for those who are roaming around the three (3) malls.

Excerpt from Management Project by Arde R. Reyes

Business Feasibility Study – Snack Stand

A. Name and Address of the Business

The GF Snack Stand (Good Food Snack Stand) is proposed to be located at the 2nd floor of the Bataan Common Terminal, Ibayo, Balanga City, Bataan.

B.    Nature  Business

The GF Snack Stand offers a wide variety of snacks and beverages.  It caters the need of the persons in transit and others who are waiting for their ride home in the said common terminal.  It also provide hip and soothing music to those who are weary from work and school.

The menu mainly consists of chicken, ham, ham and egg and hotdog sandwiches, fishballs, kikiam, squidballs, french fries and juices such as gulaman and pineapple juice.

The said snack stand is open Mondays through Sundays from 7:00 AM to 7:00 PM.

Management Aspect

1.    What are the roles and responsibilities of each personnel?
2.    What are the different strategies were going to use in order to cope up with the competition?
3.    How can we cope up with the competition?

Financial Aspect

1.    How much will be the total cost of the project?
2.    How much is the contribution of each member?
3.    How much profit were going to earn this kind of project?

Socio-Economic Aspect

1.    How can the business contribute to the reduction of unemployment?
2.    How can the business contribute to the community?
3.    How can the business contribute to the economy?

Excerpt from Management Project by Arde R. Reyes

Proposal Writing Tips and Strategies

Writing proposal can be tedious job but if you will know the steps of writing proposal, it can never be difficult.  The first step in writing a proposal is defining the project by establishing proposal title.  Also, it is need to identify the agency as well as find out guidelines and deadlines.  Write down preliminary material. In addition, perform literature search and also consider writing the first draft of full proposal.

Some parts to consider in writing proposal are introduction, problem statement, objectives, methodology, evaluation if necessary, dissemination, future funding, budget, appendices, abstract and curriculum vitae. Not all proposals require these parts but most of them are required by agency.

The following are some tips and strategies in writing proposal:

  • Make use of outline formats and records to break up narrative texts.
  • Do not use vague languages like might, could, ought, should, hope, will, may, it appears, consider.
  • Don’t think that the reader is familiar with the subject.
  • Prevent using unsupported arguments.
  • Avoid impossible promises.
  • Include illustrations or visuals to explain abstract concepts and relationships.
  • Proofread and review proposal over and over again and let someone to proofread it to see opinion of others.
  • Proposal should be organized, readable, grammar free and without missing page and also consider overall appearance such as cleanliness.